Plastic surgery marketing that fills your consultation calendar.
We help plastic surgeons get found on Google, Maps, and AI search, then turn those searches into booked consultations, tracked to the dollar.
Plastic surgery SEO is not the same as SEO.
We do one thing, exclusively: grow plastic surgery and aesthetic practices. That focus matters, because your vertical plays by different rules.
Plastic surgery is YMYL (“your money or your life”) content — Google holds it to a higher bar for expertise and trust. Searches are intensely local, patients research for weeks before booking, and they scrutinize your reviews before they ever call. A generalist agency treats you like any other client. We build for how patients actually choose a surgeon — from rhinoplasty and facelift to BBL and breast augmentation.
What is plastic surgery SEO?
It’s the work of making your practice the obvious answer when a patient searches — built on three pillars that reinforce each other.
Technical SEO
A fast, crawlable, indexable site with clean architecture and passing Core Web Vitals — so Google can find and trust every procedure page.
Content & relevance
Dedicated procedure + location pages that match exactly what patients type — “rhinoplasty [your city],” “mommy makeover near me” — plus the research content that captures them earlier.
Authority & trust
Backlinks, content written or reviewed by your surgeons, and a steady flow of 5-star reviews — the E-E-A-T that YMYL topics like surgery demand to rank.
A full growth engine, built for aesthetic medicine.
Every channel measured against one number: booked, high-intent consultations.
Local SEO & Google Business
Own the map pack in every area you serve — optimized GBP, NAP consistency, photos, and review velocity.
Procedure + location pages
The core tactic: dedicated pages for every procedure and city — “rhinoplasty [city],” “BBL near me” — that match patient intent exactly.
Technical SEO
Core Web Vitals, indexation, schema, and site architecture — the foundation every ranking is built on.
Content & link building
Authoritative, patient-safe content and earned backlinks that build the E-E-A-T surgery topics require.
AI Search & GEO
Get recommended in ChatGPT, Perplexity, and Google AI Overviews — where more patients now start their search.
Reputation management
Patients check reviews obsessively before booking. We grow 5-star reviews and protect the reputation that closes consults.
Conversion-first web design
HIPAA-aware sites with before/after galleries and booking flows built to turn visitors into consultations.
Facebook & Instagram Ads
Targeted paid social that fills the pipeline between search wins — lead-gen creative, retargeting, and full call tracking.
Real practices. Real numbers.
Multi-location plastic surgery group
monthly organic visitors in 10 months
Built different, on purpose.
Most agencies apply the same playbook to a dentist, a law firm, and a surgeon. We don’t have another playbook.
Specialists, not generalists
Plastic surgery and aesthetics is all we do — nothing else. We know the procedures, the patients, and the advertising rules.
Transparent reporting
A live dashboard ties every consult, call, and dollar back to its source. No black boxes, no vanity metrics.
Results, not guesswork
Every recommendation is tested against booked consultations — the only metric that pays your bills.
Ready for AI search
We optimize for ChatGPT, Perplexity, and Google AI Overviews today — not two years from now.
A clear path from audit to fully-booked.
Audit & foundation
We benchmark competitors, fix technical SEO, set up GBP and schema, and get every procedure page indexed.
Rankings climb
Procedure + location pages and content start ranking for the terms patients actually search.
Traffic & consults
Organic traffic compounds and converts — booked consultations, tracked to the source.
Scale what works
We double down on winners across Google and AI search, and report on ROI every month.
“Our cost per consult dropped by two-thirds in the first quarter. These are the only marketers I’ve worked with who actually understand aesthetic medicine.”
“They ranked us #1 for rhinoplasty and mommy makeover in our city within months — and now we show up in ChatGPT too. Best marketing investment we’ve made.”
Priced to your practice, not a template.
Every market and procedure mix is different. We scope a custom plan after your free audit — no long-term lock-in.
Built around your goals
Get a transparent, itemized proposal with projected consult volume and ROI before you spend a dollar.
A team that only does plastic surgery marketing.
Plastic SEO is a digital marketing agency working exclusively with plastic surgeons and aesthetic practices. We’ve grown 140+ practices through organic search, local SEO, and paid social — every strategist here specializes in this vertical, and only this vertical.
Questions, answered.
Yes — plastic surgery, aesthetics, and med spas are all we do, nothing else. That focus is why our strategies and creative convert so well in this space.
Paid channels can drive consults within weeks. SEO compounds over 3–6 months — indexing in months 1–3, rankings in 3–6, and traffic and booked consults in 6–12.
Patients search “rhinoplasty [city]” or “mommy makeover near me,” not “plastic surgery.” We build a dedicated, optimized page for every procedure and area you serve — the single highest-impact tactic in this niche.
Yes. More patients now start in ChatGPT, Perplexity, and Google AI Overviews. Our GEO (generative engine optimization) work gets your practice recommended in those answers, not just the classic blue links.
No. We earn your business month to month. Our plans are flexible and you own all your accounts, data, and assets.
A competitive ranking analysis, ad-account review, website conversion teardown, and a prioritized roadmap — yours to keep whether or not we work together.
Insights for growing practices.
Get your free SEO & growth audit.
See exactly where your practice is leaving consults on the table — and the plan to win them back. No cost, no obligation.
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